For Art Basel 2013, Prince Rama created a totally edible simulacra of Art Basel comprised of highlights from the fair printed onto photo-cakes and served out freely to the public as a part of Ketel One's De Nolet. The piece was divided between a workshop portion and a performance portion. The workshop portion consisting of setting up the "exhibition space"; building a temporary structure and arranging the photocakes on pedestals with corresponding placards, thus giving the public an opportunity to participate in the behind the scenes process of art fairs. The performance portion of the evening was staging the opening of the pseudo "art fair", with Prince Rama acting as the spray-tanned hyper-real Miami gallery dealers. However, instead of selling the artworks at over-inflated prices, they generously served out the cakes for free, subversively commenting on the nature of art consumption while also providing a playful alternative to the fair itself.

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Photos courtesy of Jen Maler. Curated by Monkeytown. EL WIRE installation by Joey Asal.

Many thanks to Sasha Lord, Joey Asal, Montgomery Knox, and Will Rahilly.